Tracing the genesis of its popularity to the 1950’s in post World War II America, fast food was initially intended to offer a fast and affordable alternative meal for people with tight and busy schedules.
Why almost all fast food stores still serve the same type of food with variations being in prices, convenience and other issues like that; and why much innovation in the fast food industry is about how service and sales are done and not on the food itself, are discussions for another day!
With the presence of some notable fast food traders including the now world phenomena Mc Donald’s and KFC among others; the eating of fast food has become part of our society. Some people now even eat fast food as a hobby and in parts of Sub-Haran Africa, eating fast food is even considered a luxury.
The problem however is how some people have established fast food as a measure of classes; with those who can afford to take their peers out for pizza and hamburgers being seen as the most likable in their circles and those unfortunate enough to not afford such luxury or wise enough to see through its mediocrity being branded as the most unpopular ones. Other’s even judge people’s importance by their ability to frequently buy them fast food (mostly junk anyway). I know you know one or two people who your kids love or one or two who the people in our circles like a lot because he/she buys everyone pizza and it’s cousins in the fast food family.
We have gotten so used to this, that we don’t even see it as a problem. What happened to people in our immediate social settings being commended for their moral behaviour and not for the fact that we all get a free dose of some type of fast food whenever they grace our midst?
I am not discouraging any one of you from giving me free ice cream or pie if we ever meet alright! In fact, please do buy me some; but I’m just saying – don’t expect me to forgive you for something you did or to start regarding you as one of my realest friends just because you bought me some fast food. After eating that meal you are planning to buy for me, I will still need that apology you owe me.
All being said, it’s high time fast food went back to being a darling to only busy people and those who understand and appreciate the monetary value of time. May all other fast food consumers (which I regret to say are fast outnumbering the originally intended consumers) eat with a conscience haunting them of what productive thing they are doing with the time saved by constantly feeding on these high fat and cholesterol fast foods. To my peers, the young people, please let’s cut some of the unnecessary expenses incurred because of these fast foods we so much adore.